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Expanding Through Digital Transformation

The Stats & Results:

Client: Absolute Disability Support

Industry: Disability Support Services

Engagement: Online Platform Setup and Content Strategy

Improvement in lead delivery

0 %
Social media growth achieved
0 %
Impressions generated, marking a +182483% increase
0
Increased community engagement
0 %
Improved average reach
0 %
Improvement in profile views
0 %

Background

Absolute Disability Support, a well-established disability support provider with over 15 years in the industry, had achieved significant growth through word-of-mouth and referrals. With a team of 15 and a turnover of just under $2 million, they had built a solid reputation in their field. However, their online presence was minimal, with outdated platforms and a lack of digital strategy.

Objectives

The primary goals were to increase brand awareness, establish credibility, and drive client growth through an enhanced online presence.

Challenges

Minimal Online Presence: Despite their success, Absolute Disability Support had not leveraged the online space, resulting in limited digital engagement.

Outdated Website: The existing website was outdated and lacked the necessary content to attract and engage potential clients.

Audience Identification: Understanding and targeting the right audience was crucial to the success of the campaign.

Strategies and Implementation

1. Market Research

We began by conducting thorough market research to identify the audience’s demographics, psychographics, and pain points. This research revealed due to a lack of trust in the industry that potential clients primarily relied on word-of-mouth and Facebook groups for information.

2. Establishing Content Pillars

Based on our findings, we established three key content pillars to meet both audience and business needs:

  • Education: Addressing common NDIS questions, educating about available services, and providing support.
  • Inspiration: Sharing stories and information about events that individuals with disabilities can participate in.
  • Promotion: Highlighting how clients can maximize their plans and stay updated with helpful tools for daily life.

3. Online Platforms

We revamped Absolute Disability Support’s online presence by updating their website and creating robust strategies for social media. This included creating engaging and informative content tailored to their audience’s needs and trust-building.

4. Brand Awareness Campaigns

To introduce the brand and build awareness, we launched three playful and fun ads targeting specific Facebook groups and socio-economic areas. These ads highlighted the brand’s experience, services and showed an understanding of the prospect’s pain-points.

5. Audience Insights and Ad Targeting

Using insights from Facebook groups, we built targeted ads that focused on locations and group members where Absolute Disability Support was active. This helped in reaching the right audience effectively.

6. Conversion-Based Ad Strategy

To drive client acquisition, we identified common pain points related to dissatisfaction with current providers and confusion around NDIS. We then crafted messaging that offered solutions to these issues, appealing directly to potential clients’ needs.

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